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Sale of rights in centralized Leagues

26/11/2009 · Financial Analysis · 1095 · Readers Comments


The concept that the Football League is just the organizing body of evidence is completely obsolete. Today the Professional Football Leagues have to also assume responsibility for the commercial success of the competitions which they organize and to ensure that clubs have the best possible economic conditions, in order to increase competitiveness among all sporting and financial.

After a Football League Club is made up of clubs, however in many countries this body is confused with "power" instead of understanding that is the primary means to obtain more revenue and better competitions and attractive from the standpoint of the adept .

The need for collective sale of television rights to games through their club leagues and / or national federations is now a reality in expansion, aimed at the urgent increase in revenues of the clubs. We have released many times the values for which TV rights are sold, however the importance of centralizing the sale of commercial rights in leagues, not exhausted by the sale of several TV packages.

The English example is again a reflection of the amount of revenue available to distribute among the clubs.

  • Sponsorship / Naming League (Barclays) 30 million euros annually
  • Television Rights (other operators) 1030 million Euros per year
  • International TV rights (different operators) 300 million euros annually
  • Static advertising (IMG) 43.5 million Euros in annual study *

Should go on the collective sale of advertising in English stadiums, clubs Premier League may have briefly at their disposal more than 1,400 million to split among themselves. If we divide this cake also by 20 clubs, each would receive about 70 million euros per season, however we need a balanced sharing, respecting the size and sporty performance of each club with a view to the development of each community consolidated .

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