The players' image rights

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The monthly income of a football player is composed of several parcels, including his / her salary, the bonus game and signing of the contract and the percentage of the player's image rights. The latter is related to the use of the player's image on advertising and marketing activities of the club.

Beckham Brand Ltd
There are however players with their image rights worth millions of Euros and they need a more professional management of personal income. It is the example of David Beckham, who through his company Beckham Brand Ltd, controlled by himself and the company 19 Entertainment, operates and manages his image rights.

To get an idea of values handled by Beckham Brand Ltd, (not including all advertising contracts of players such as the Adidas and Motorola among others), in 2008 the company generated revenues of Beckham at 11, 3 million Euros. Still in season 08/09 all revenues from the player's image rights amounted to 32.4 million euros (ver. yield of players with advertising ).

Percentages
Another of the most publicized cases is that of Cristiano Ronaldo. All copyrights of the Portuguese player before moving to Madrid were completely managed by himself and by his agent Jorge Mendes. The time of their hiring by Real Madrid president Florentino Perez has ensured 50% of the player's image rights. Currently the image rights of Cristiano Ronaldo is estimated between 80 and 90 million Euros, which exemplifies the importance of image rights of players in current football industry.

Taxes
Another case related to the image rights of players comes from Brazil. On average the income of a player to play in Brazil is made up, 26% of salary, 7% in premium games, 7% in contract awards and 60% corresponding to the image rights. This difference in percentages it is just one way the club and the player saved about 15% in taxes, with the club to sign a contract with the company representing the player for the exploitation of his image rights.