The finances of football - Sponsorship Mexico
08/28/2009 · Financial Analysis · 1788 · Readers Comments
The clubs in the Mexican League clubs unlike the other leagues of American continent, not solely dependent on transfers of players abroad as a way to balance its finances. Mexican soccer in revenue from sponsorship and ticket sales have equal importance, and only advertising in equipment for football clubs representing nearly 30% of annual revenues obtained.
Most clubs Mexicans receive between 1.2 million euros and 1.7 million in advertising in their equipment. However, on average clubs in Mexico have seven advertisers in their uniforms, and the club with less sponsorship has only two advertisers, as the club with more than 12 recipes can muster advertisers. Thus the proceeds of the main sponsors on the jerseys of the Mexican clubs varies between 500 and 700 000 Euros, while the back of the shirt can get sponsorships between 250 and 550 000 Euros.
Average Cost of Sponsorship in the equipment of Mexican clubs:
- Main sponsor-ahead 500/700 thousand Euros
- Main sponsor on the back - 250 / 550 thousand Euros
- Secondary sponsor on the front - 70 / 105 thousand Euros
- Sponsor sleeves - 70 / 105 thousand Euros
- Sponsor shorts in front - 140 / 280 thousand Euros
- Sponsor in shorts ago - 105 / 175 thousand Euros
- Sponsor in half - 70 / 105 thousand Euros
This means that a club that can fill all seven areas of your equipment with advertising, can muster at least about 1.2 million in advertising revenue on your device only, a rate that many European clubs have great difficulties in achieving .
As one of the countries with the largest population of the Americas, Mexican clubs also benefit thereof. In terms of supporters, the Mexican clubs are those with the most followers worldwide, with its reflection in terms of box office, where the clubs get more fans in the league in total assists Mexican more than 1.3 million people, while the smaller clubs can gather more than 600,000 fans.
